LAST UPDATED: SEPTEMBER 5, 2025This Privacy Policy describes how:
Esusu, Inc. (referred to herein as “Esusu”), collects, uses, and shares your information when you access Esusu’s website at
www.esusu.com or
www.esusurent.com (the “Esusu Site”), Esusu’s mobile and web applications (the “Esusu Apps” and, together with the Esusu Site, the “Esusu Platform”), or when you use any of Esusu’s products or services, whether through the Esusu Platform or otherwise (collectively, the “Esusu Service”); and
Esusu’s subsidiary Celeri Labs, Inc. (referred to herein as “Celeri”), collects, uses, and shares your information when you access Celeri’s website at
www.celerilabs.com or
www.getceleri.com (the “Celeri Site”), Celeri’s mobile and web applications (the “Celeri Apps” and, together with the Celeri Site, the “Celeri Platform”), or when you use any of Celeri’s products or services, whether through the Celeri Platform or otherwise (collectively, the “Celeri Service”).
Esusu and Celeri are sometimes referred to collectively herein as “we”, “us”, or “our”. The Esusu Service and the Celeri Service are sometimes referred to collectively herein as the “Services” and the Esusu Platform and the Celeri Platform are sometimes referred to herein as the “Platforms”.
By accessing or using any part of the Esusu Service (or by clicking to accept or agree to this Privacy Policy and Esusu’s Terms and Conditions found at
https://esusurent.com/terms-conditions/ when this option is made available to you), you consent to all actions taken by Esusu with respect to your information in compliance with this Privacy Policy. By accessing or using any part of the Celeri Service (or by clicking to accept or agree to this Privacy Policy and Celeri’s Terms and Conditions found at
https://www.getceleri.com/terms-of-service/ when this option is made available to you), you consent to all actions taken by Celeri with respect to your information in compliance with this Privacy Policy. Capitalized terms used but not otherwise defined herein shall have the meanings given such terms in the applicable Terms and Conditions.
We reserve the right to change this Privacy Policy from time to time for any reason. When changes are made, we will make the new Privacy Policy available on the Platforms. We will also update the “Last Updated” date at the top of this Privacy Policy. You are expected to check this page from time to time so you are aware of any such changes. Any changes to this Privacy Policy will be effective immediately. We may, but shall not be required to, condition your further use of the Services or further access to the Platforms upon your providing consent to the updated Privacy Policy. If you do not agree to any changes, your sole remedy is to stop using the Services. Otherwise, your continued use of the Esusu Service or the Celeri Service, or continued access to the Esusu Platform or the Celeri Platform, constitutes your acceptance of such changes, as applicable.
We collect information about you, such as from your interactions with the Services, our relationships with third parties, information you voluntarily provide, and as otherwise described in this Privacy Policy. This may include various identifiers, financial data, and other details that can be linked directly or indirectly to you, your household, or your device.
Information We Collect From You
We may collect the following categories of information from you:
• Contact and Identity Information, including first and last name, email address, phone number, mailing addresses, date of birth and communication preferences. If you use the Celeri Service, Celeri may also collect your image (e.g., selfies, images within videos and those in your government-issued identification).
• Account Information, including username, account credentials or one-time passcodes, and the products and services you are interested in, have purchased, or have otherwise used.
• Payment Information, including payment card information, billing address, and other financial information (such as routing and account number). Celeri may also collect pay stubs from you. Please note that we use a third-party payment provider to process payments made to us by consumers. When you are asked to provide payment card information to subscribe to a part of the Services, you will be presented with and asked to agree to the terms and conditions and privacy policy of our payment provider.
• Bank Account Information, including your rental payment information. In order to subscribe to Esusu’s Rent Reporting Service, you may be required to grant us access through our third-party processor to certain accounts that you maintain online with third-party financial institutions (“Bank Accounts”) in order to enable us to identify your rent payments and display them to you for verification on the Esusu Platform. When you are asked to provide access to your Bank Accounts when you subscribe to Esusu’s Rent Reporting Service, you will be presented with and asked to agree to the terms and conditions and privacy policy of our third-party processor. Celeri may also collect bank statements from you.
• Credit-Related Information, including Social Security number, financial and health insurance information, rental history information, employment history information, credit score, credit history, and any additional credit-related information that you might provide to us to provide the Services.
• Other Demographic Information, including race, gender, age, marital status, and veteran status.
• Feedback and Support Information, including the contents of custom messages sent through forms, chat platforms, including our online live chat, Chatbots, or other automated chat functions, email addresses, or through other contact methods we make available, as well as recordings of calls with us. We may collect recordings of your interactions with our support teams for quality assurance or training purposes.
• Any Additional Information You Choose to Provide to Us, including other documents you may provide to us and messages in connection with your communications with us.
As you access and otherwise navigate through any of our Platforms or otherwise use our Services, we and third parties may use automatic data collection technologies to collect certain information about your device, browsing actions, and patterns. We and third parties typically collect this information through the use of a variety of our own and such third parties’ automatic data collection technologies, including (i) cookies and (ii) other similar technologies, such as pixels, SDKs, APIs, location-identifying technologies, and logging technologies, in each case, for our or such third-parties’ purposes. Information collected automatically about you may be combined with other information collected directly from you or received from other sources. This information may include:
• Device Data, including internet protocol (IP) address, operating system, device type and version, browser type and version, browser id, the URL entered, the referring page, date/time of visit, other user agent string data, the time spent on each Platform, and any errors that may occur during the visit to each Platform. Device data may overlap with the other categories of data listed below.
• Analytics/Usage Data, including the path taken to each Platform, and when exiting such Platform, usage and activity on or in connection with such Platform (e.g., pages visited, links clicked, videos watched), metrics on how many emails we send are actually opened and which attachments or links are opened, clicked, or viewed (such as via pixels, as described further below). We may also use third-party tools to collect information you provide to us or information about how you use each Platform, including mouse movements, scrolling, clicks, and keystroke activity on such Platform and other browsing, search, or purchasing behavior. These tools may also record information you enter when you interact with each Service or engage in chat or other features through such Service.
• Location Data, including geographic location we or our third-party providers may collect, such as via IP address or permissions within the app operating system or browser functionality.
• Advertising/Advertising Measurement Data, including data associated with your view of, or your clicks on, advertisements served on each Service, cookie IDs or other digital or proprietary identifiers (e.g., iOS IDFA, Android AAID) assigned to such device, and device metadata, analytics/usage data, and location data described above, in each case, for purposes of serving advertising (personalized or otherwise) or facilitating advertising measurement/attribution to better optimize or otherwise understand the effectiveness of ad campaigns.
We may receive information about you from third parties and combine this information with other data we collect. This information may include:
• Affiliates: Information about you from Esusu’s corporate affiliates (entities that control, are controlled by, or are under common control with Esusu), including Celeri.
• Service Providers and Business Partners: Information about you that is shared with us by third-party service providers who perform services on our behalf, such as email marketing providers, analytics providers, measurement providers, and other business partners (e.g., adtech platforms), in connection with the facilitation of the Services or for the advertising of our or third-party services and products or measurement of such advertising’s effectiveness.
• Information Providers: Data from third-party information providers, including nonaffiliated third parties and the Bureaus, used to verify, correct, or supplement other information we collect.
• Advertisers, Influencers, and Publishers: We engage in advertising both on the Platforms and through third-party services. Advertisers, influencers, and publishers may share your information with us in connection with our advertising efforts. For example, we may obtain information about whether an advertisement on our services led to a successful engagement between you and a third-party advertiser or whether our advertisements led to a successful engagement on the Platforms.
• Social Media and Professional Networks: Information from your interactions with us on social media or professional networks, depending on your privacy settings with those platforms.Publicly Available Information: Data from publicly available sources, such as government records or public websites, to supplement the information we collect.
We use the information we collect for a variety of business purposes, aimed at providing, enhancing, and securing the Services, as well as meeting our legal obligations. Our primary uses include:
• To Fulfill Requests and Provide the Services: We use your information to respond to your inquiries, process transactions, and provide the Services. This includes managing your account, processing payments, and ensuring fulfillment of requests through the Services.
• For Security, Fraud Prevention and Risk Management: Your information helps us maintain the security and integrity of the Services by detecting, preventing, and responding to fraudulent activities, security incidents, and other harmful behaviors, or to otherwise manage risk such as activities in relation to underwriting. As part of the Celeri Service, Celeri also performs fraud prevention, identity verification, analysis on documentation submitted as part of rental applications for authenticity and signs of tampering, and confirmation of your verified status.
• To Comply with Legal and Regulatory Obligations: We may use your information when we determine, in our sole discretion, that the disclosure is necessary or authorized under applicable law, to respond to legal requests or court orders, and to protect our legal rights, including defending against legal claims.
• For Marketing and Communication: We may send you communications about new features, updates, sweepstakes, contests, products, and offers. We may also use your information to serve you ads about our products or other products or services we (or our advertising partners, such as other third-party brands/agencies) think you might find interesting, such as on the Services or on third-party properties (e.g., uploads of email addresses to ad platforms or use of cookies or other tracking technologies). We may also use individual or aggregate information about you to measure the effectiveness of, and inform, our and our third-party partners’ marketing and advertising campaigns more broadly (e.g., disclosure of your information to third-party ad partners for ad measurement/attribution purposes).
• As Described at the Time of Collection: We may use your information for other purposes that are disclosed to you at the time of collection or as otherwise permitted by applicable law.
• To Support and Improve the Services: We use your information to enhance the functionality, security, and user experience of the Services. This includes personalizing your experience by delivering relevant content, product recommendations, and targeted advertisements based on your interactions with the Services. We also analyze the information we collect to conduct research, testing, and analysis, which helps us develop new products and services and improve existing offerings.
• To Provide Generative AI Features: When you interact with our chatbots or other generative artificial intelligence (AI)-powered features of the Services, we may collect and use your information, including your inputs and messages, as well as other information related to you or the device used to access these services, to enhance and improve our generative AI features, underlying models, the Platforms, and the Services.
• For Other Lawful Business Purposes: We may use your information for various lawful business purposes, including soliciting feedback, creating anonymized or aggregated data, enforcing our Terms and Conditions, and any other purposes permitted by applicable law.
We may share your information in the following ways:
• With Affiliates: We may share your information among Esusu’s corporate affiliates, including Celeri, to streamline our services, support our operations, and enhance user experience.
• With Service Providers and Business Partners: We engage third-party service providers to perform various functions on our behalf, such as customer support, identity verification, fraud prevention, chatbots, generative AI, payment processing, data storage, marketing, analytics, and financial services. We may share information with data analytics providers who analyze usage and activity trends related to the Services, producing reports and offering suggestions for our customer and business strategy based on the personal and other information analyzed.
• With Credit Bureaus: If you use Esusu’s Rent Reporting Services, we disclose your information to national consumer reporting agencies (currently Equifax, Experian, and TransUnion, collectively the “Bureaus”). The Bureaus control how any data furnished to them is used. See each Bureau’s website for the terms and conditions of how they collect, store, manage, use, modify, disseminate and distribute such information. Once the information is transmitted by us to a Bureau, that Bureau will obtain an ownership interest in that data.
• With Ad Networks and Other Advertising Partners: We work with third-party ad networks and other advertising partners (e.g., adtech providers, agencies, brands, ad servers, SSPs/exchanges) to deliver, and measure the effectiveness of, advertising and personalized content on our services, on other websites and services, and across other devices. We may also use these partners to better understand or share user-level or aggregate demographics, interests, or identity for ads-related or other purposes.
• In Legal and Regulatory Situations: We may disclose your information as required by applicable law, to comply with legal processes, court orders or regulatory inquiries, to exercise our legal rights or defend against legal claims, to investigate, prevent, or take action regarding illegal activities, fraud, violations of our terms or other documentation, or to otherwise to protect our rights and safety and the rights and safety of others.
• In Corporate Transactions: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the transaction. Any subsequent use of your information by the acquiring entity will be in accordance with this Privacy Policy or other policy issued by the acquiring third party. We may also disclose your information to facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or other disposal of all or part of our business or assets, including as part of any due diligence or similar requests.
• With Your Consent or With Notice: We may share your information with third parties when you provide consent (whether implicit or explicit) for specific disclosures. This could include posting a testimonial on our website or sharing your information with partners for marketing purposes. Additionally, we may disclose your information when notice has been provided.
• Deidentified and Aggregated Information: We may share deidentified, anonymized, or aggregated data with third parties for research, analysis, or other business purposes.
Celeri uses third-party technology embedded in the Celeri Platform to collect and process biometric identifiers and biometric information (collectively, “Biometric Information”), such as retina or iris scans, fingerprints, voiceprints, or scans of hand or face geometry, for identity verification and fraud detection purposes. For example, this technology analyzes the images or videos that you provide in order to generate and otherwise process biometric information using Celeri’s machine-learning tools. This biometric information is stored and processed to complete identity verification and fraud detection checks on the Celeri Platform.IL Biometric Retention Schedule: For Illinois users (as applicable), Celeri will permanently destroy your biometric information no later than: (i) when the initial purpose of identity verification and fraud prevention has been satisfied or (ii) 3 years after your last interaction with Celeri.
You may control your information in the following ways:
• Email Communication Preferences: You may opt out from receiving certain correspondence by updating your notification settings within the Esusu Service, emailing
rentsupport@esusu.org or selecting to unsubscribe as may be provided in the applicable correspondence. However, you may still receive essential service-related communications necessary to your continued use of the Services, such as but not limited to account verification or essential service updates.
• Phone Communication Preferences: By enabling push notifications through the Platforms, you consent to receive automated push notifications. You may also choose to provide your separate consent to receive text messages on your mobile phone. These may include account updates, security alerts, promotional offers, and other relevant information. You can stop receiving push notifications from us by changing your preferences in your device’s notification settings menu or in the applicable service-specific application. Essential service-related messages will continue, as they are necessary for the ongoing use of our services. To stop receiving all text messages from us, reply STOP to any message. Please note we do not have any control over your device’s notifications settings and are not responsible if they do not function as intended.
• Targeted Advertising Self-Regulatory Opt-Outs: We may work with third-party partners to deliver targeted advertisements based on your interests (also known as “interest-based advertising”). To opt out of interest-based advertising, visit the Digital Advertising Alliance’s (DAA) opt-out page at
www.aboutads.info/choices or the Network Advertising Initiative’s (NAI) opt-out page at
www.networkadvertising.org/choices. Note that opting out of interest-based advertising will not stop you from seeing ads but the ads will no longer be tailored to your interests. Please note that when you opt out of receiving interest-based advertisements through one of these programs, this does not mean you will no longer see advertisements from us or on our Platforms. Instead, it means that the online ads you do see from relevant program participants should not be based on your interests. We are not responsible for the effectiveness of, or compliance with, any third parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, program participants may still use automatic data collection technologies to collect information about your use of our services, including for analytics and fraud prevention as well as any other purpose permitted under the applicable advertising industry program.
• Apple/Android: You can control whether we can collect your mobile advertising identifier for advertising through settings on your Apple and Android devices.
• Cookies: To manage cookies, an individual may have the ability to change their browser settings to (for example): (i) notify them when they receive a cookie, so the individual can choose whether or not to accept it; (ii) disable existing cookies; or (iii) automatically reject cookies (or certain types of cookies, such as cookies set by third parties). Note that similar controls may or may not exist for other tracking technologies, such as pixels, SDKs, and localStorage. Please check your device or browser settings and related documentation for more information. Further, note that restricting the use of these technologies might negatively impact an individual’s experience using the Platforms, as some features or offerings may be less personalized or may not work as otherwise intended. Depending on an individual’s device and operating system, the individual may not be able to delete or block all cookies or other tracking technologies described in this Privacy Policy. In addition, if an individual wants to reject cookies across all browsers and devices, the individual will need to do so on each browser and device they use. You may also have options within your email client to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our email and performed certain actions with respect to such emails (e.g., URL clickthroughs).
• Google Analytics: Google Analytics is one of the analytics providers we use and allows us to better understand how our customers interact with our services. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google’s website here:
www.google.com/policies/privacy/partners/. You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Add-On here:
https://tools.google.com/dlpage/gaoptout/.
• Account Deletion: You may request the deletion of your Esusu account under the Account Settings sections of the Esusu Platform or by contacting our support team via email at
rentsupport@esusu.org. For Celeri, you can contact
privacy@getceleri.com. Upon receiving your request, we will take steps to delete your account and your associated information in accordance with applicable law. Please note that certain of your information may be retained as required by applicable law for legal compliance, establishment, exercise, or defense of any actual or potential legal claims, internal record-keeping, or other legitimate business purposes.
• Do Not Track Features: The Services, including the Platforms, currently do not respond to “Do Not Track” signals or similar signals from browsers.
ADDITIONAL PROVISIONSInformation Security: We implement administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, disclosure, use, and modification. That said, no security system is impenetrable and we cannot guarantee the security of our systems. Thus, you assume some risk with regard to the security of information processed in connection with our Platform and Services.
• Third-Party Links: The Platforms may contain links to other sites and resources provided by unaffiliated third parties. These links are provided for your convenience only. This includes links contained in advertisements, including banner advertisements and sponsored links. We have no control over the contents of those sites or resources and accept no responsibility for them or for any loss or damage that may arise from your use of them. We do not review, approve, monitor, endorse, warrant, or make any representations with respect to third-party websites or resources, or their products or services. Links to such websites or resources do not imply any endorsement by us of such websites or resources or the content, products, or services available from such websites or resources. If you decide to access any of the third-party websites linked to the Platforms, you do so entirely at your own risk and subject to the terms and conditions of use for such websites.
• Children’s Privacy: The Services are not intended for anyone under 18 years of age. No one under age 18 may provide any personal information to or on the Platforms. If you are under 18, do not use the Services or provide any information on the Platforms through any of their features, register on the Platforms, make any purchases through the Platforms, use any of the interactive or public comment features of the Platforms, or provide any personal information about yourself to us. If we learn we have collected or received personal information from a person under 18 without parental consent, we will delete that information. If you believe we might have any information from or about a person under 18, please contact us at
privacy@esusu.org.
• Retention of Your Information: Esusu, and the Bureaus it provides rent payment history to, retain your information as reasonably necessary to fulfill the purposes outlined in this notice, unless a longer retention period is required or permitted by law. In many situations, we must retain all, or a portion, of your information to comply with legal obligations, resolve disputes, enforce our agreements, protect against fraudulent, deceptive, or illegal activity, or for another one of our business purposes.
• U.S. State Privacy Notice: Please see below or click here for additional region-specific U.S. privacy disclosures, including a description of the personal information rights made available to residents of certain states under applicable law.
For residents covered under the State Privacy Laws, this U.S. State Privacy Notice supplements the information contained in our Privacy Policy by providing additional information under such laws. The term “State Privacy Laws” means, as applicable, the U.S. state privacy laws that govern the processing of consumers’ personal information generally (e.g., the California Consumer Privacy Act (the “CCPA”), Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act, Virginia Consumer Data Protection Act), as opposed to sector-specific laws (e.g., GLBA, FCRA, state financial privacy laws).
Depending on your state of residency, you may exercise the following rights under the State Privacy Laws in relation to the personal information about you that we have collected about you (subject to certain limitations under such laws, such as exceptions in the State Privacy Laws, including exceptions for personal information used in consumer reporting or subject to the Fair Credit Reporting Act, or the inability to verify your identity)
The Right to AccessUnder the State Privacy Laws, you have the right to obtain confirmation regarding whether we are processing your personal information and to access that personal information and, in some cases, information about the third parties who may receive such personal information. You also have the right to access that personal information in a portable, readily usable format, unless not technically feasible to provide in such a format. Specifically with respect to the CCPA’s right to access, you have the right to request the following: (a) the specific pieces of personal information the business has collected about you and (b) the categories of personal information collected, the sources of collection, the business/commercial purpose for collecting or “selling/sharing” personal information, and the categories of third party to whom the business discloses personal information.
The Right to DeletionYou have the right to request the deletion of personal information we have collected from you, subject to certain exceptions under the State Privacy Laws.
The Right to CorrectionYou have the right to request that inaccuracies in your personal information be corrected, taking into account the nature of the personal information and the purposes of the processing of your personal information.
Opt-Out RightsUnder State Privacy Laws, you have the right to opt-out of “sales” and “shares” of personal information and “targeted advertising”.As further described in this Privacy Policy, we disclose the following personal information to our advertising/marketing and analytics partners (e.g., advertisers/agencies, publishers such as social media networks, customer analytics/intelligence platforms, adtech partners like exchanges, SSPs, and DSPs) for advertising and marketing purposes, including direct marketing: Identifiers, commercial information, geolocation data, and internet or other network information. To exercise any of these rights, please contact us via email at
privacy@esusu.org. Further:1. We do not have actual knowledge of “selling” or “sharing” personal information of consumers under sixteen (16) years of age.2. We do not engage in “profiling that results in legal or similarly significant effects,” as such is defined under State Privacy Laws.3. The following personal data elements we collect may be classified as “sensitive” under certain State Privacy Laws. However, we do not use such “sensitive” data elements in a manner that requires an opt-out.Government ID numbers, including Social Security number.Account log-in, financial account, debit card or credit card number in combination with any required security or access code, password or credentials allowing access to an account.Biometric data.Race, ethnicity or national origin.
To submit a request to exercise your right to access, deletion, or correction or to opt out of “sales,” “shares,” and “targeted advertising,” please email
privacy@esusu.org for assistance.
Unless otherwise prohibited by the State Privacy Laws, we may need to verify your identity and confirm your residency before processing your request. In order to verify your identity, we will generally either require the successful authentication of your account or the matching of sufficient information you provide us to the information we maintain about you in our systems. This process may require us to request additional personal information from you, including, but not limited to, your email address, phone number, or date of last transaction on the relevant Service.
In certain circumstances, we may decline a request to exercise the rights described above, particularly where we are unable to verify your identity or locate your information in our systems. If we cannot comply with a request, we will explain the reasons in our response.
You have the right to not receive “discriminatory” treatment for exercising the rights discussed in the table above. However, please note that if the exercise of these rights limits our ability to process personal information (such as in the case of a deletion request), we may no longer be able to provide you our products and services or engage with you in the same manner.Further, under certain State Privacy Laws, you may appeal our decision to not take action on your rights request. All appeals should be submitted by emailing
privacy@esusu.org, along with a copy of the decision that you are appealing.
In certain circumstances under the State Privacy Laws, you are permitted to use an authorized agent to submit requests on your behalf (using the mechanisms for submitting requests above), to the extent we can verify the authorized agent’s authority to act on your behalf.
For requests to access, delete, or correct personal information, we may require the following for verification purposes: (a) a power of attorney from you or your authorized agent that is valid under the laws of the applicable state where you reside; or (b) sufficient evidence to show that you have: (i) provided the authorized agent signed permission to act on your behalf; and (ii) verified your own identity directly with us or confirmed with us that you provided the authorized agent permission to submit the request on your behalf.
For requests to opt-out of “sales,” “shares,” or the processing of your personal information for “targeted advertising” under the State Privacy Laws, we may require a signed permission demonstrating your authorized agent has been authorized by you to act on your behalf.
Where we process “deidentified information” (as such term is defined under the State Privacy Laws) and are required to keep such information deidentified, we commit to maintain and use the information in deidentified form and will not attempt to reidentify the information, except in instances where necessary for determining whether the deidentification process we used satisfies the requirements under applicable law.
We may offer you financial incentives for the collection, sale, retention, and use of your personal information as permitted by the CCPA that can, without limitation, result in reasonably different prices, rates, or quality levels. The material aspects of any financial incentive will be explained and described in its program terms. Please note that participating in incentive programs is entirely optional, you will have to affirmatively opt-in to the program and you can opt-out of each program (i.e., terminate participation and forgo the ongoing incentives) prospectively by following the instructions in the applicable program description and terms. We may add or change incentive programs or their terms by posting notice on the program descriptions and terms linked to above, so check them regularly.
Each price or service difference related to the collection and use of personal information is based upon our reasonable, good-faith determination of the estimated value of such information to our business, such as by calculating the expense related to the offer, provision, or imposition of the financial incentive or price or service difference or revenue generation or expense related to the sale, collection, or retention of consumers’ personal information.
The following additional disclosures are part of the U.S. State Privacy Notice but apply only to residents covered under the CCPA.
In the last 12 months, please see the list below for the categories of personal information we have collected. Further, please see “How We Use Your Information” for the purposes for which such personal information is used.
• Identifiers, such as name, address, email, IP address, account name, and Social Security number.
• Customer records, such as contact details, rent payment history, financial and health insurance information, and other data protected by law.
• Protected classification characteristics, such as age, gender, race, marital status, and veteran status.
• Commercial information, such as records related to the products or services you have purchased, considered, or shown interest in, as well as payment instrument number, security code, and billing information.
• Internet / network information, such as data about your interactions with our websites, mobile applications, or advertisements, including browsing and search history.
• Geolocation data, such as location based on IP address. Sensory information, such as recordings of your interactions with our support teams for quality assurance or training purposes.Professional / employment information, such as employment history, job title, and performance evaluations.
• Sensitive personal data, such as government ID numbers like Social Security number; account log-in, financial account, debit card, or credit card number in combination with any required security code, access code, password, or credentials allowing access to an account; and race, ethnicity, or national origin, and biometric data.
• Other Personal Data, such as logs of your interactions with our customer support teams, AI-driven tools (such as chatbots or automated systems), or mobile applications, which may include emails and chat records.
In the past 12 months, we may have “sold” and “shared” the following categories of personal information with our advertising, marketing, and analytics partners for their services: identifiers, commercial information, geolocation data, and internet or other network information. You have the right to opt out of this practice by emailing
privacy@esusu.org.
If you have any questions or comments about this Privacy Policy, please contact us via email at
privacy@esusu.org. This Privacy Policy describes how:
Esusu, Inc. (referred to herein as “Esusu”), collects, uses, and shares your information when you access Esusu’s website at
www.esusu.com or
www.esusurent.com (the “Esusu Site”), Esusu’s mobile and web applications (the “Esusu Apps” and, together with the Esusu Site, the “Esusu Platform”), or when you use any of Esusu’s products or services, whether through the Esusu Platform or otherwise (collectively, the “Esusu Service”); and
Esusu’s subsidiary Celeri Labs, Inc. (referred to herein as “Celeri”), collects, uses, and shares your information when you access Celeri’s website at
www.celerilabs.com or
www.getceleri.com (the “Celeri Site”), Celeri’s mobile and web applications (the “Celeri Apps” and, together with the Celeri Site, the “Celeri Platform”), or when you use any of Celeri’s products or services, whether through the Celeri Platform or otherwise (collectively, the “Celeri Service”).
Esusu and Celeri are sometimes referred to collectively herein as “we”, “us”, or “our”. The Esusu Service and the Celeri Service are sometimes referred to collectively herein as the “Services” and the Esusu Platform and the Celeri Platform are sometimes referred to herein as the “Platforms”.
By accessing or using any part of the Esusu Service (or by clicking to accept or agree to this Privacy Policy and Esusu’s Terms and Conditions found at
https://esusurent.com/terms-conditions/ when this option is made available to you), you consent to all actions taken by Esusu with respect to your information in compliance with this Privacy Policy. By accessing or using any part of the Celeri Service (or by clicking to accept or agree to this Privacy Policy and Celeri’s Terms and Conditions found at
https://www.getceleri.com/terms-of-service/ when this option is made available to you), you consent to all actions taken by Celeri with respect to your information in compliance with this Privacy Policy. Capitalized terms used but not otherwise defined herein shall have the meanings given such terms in the applicable Terms and Conditions.
We reserve the right to change this Privacy Policy from time to time for any reason. When changes are made, we will make the new Privacy Policy available on the Platforms. We will also update the “Last Updated” date at the top of this Privacy Policy. You are expected to check this page from time to time so you are aware of any such changes. Any changes to this Privacy Policy will be effective immediately. We may, but shall not be required to, condition your further use of the Services or further access to the Platforms upon your providing consent to the updated Privacy Policy. If you do not agree to any changes, your sole remedy is to stop using the Services. Otherwise, your continued use of the Esusu Service or the Celeri Service, or continued access to the Esusu Platform or the Celeri Platform, constitutes your acceptance of such changes, as applicable.
We collect information about you, such as from your interactions with the Services, our relationships with third parties, information you voluntarily provide, and as otherwise described in this Privacy Policy. This may include various identifiers, financial data, and other details that can be linked directly or indirectly to you, your household, or your device.
Information We Collect From You
We may collect the following categories of information from you:
• Contact and Identity Information, including first and last name, email address, phone number, mailing addresses, date of birth and communication preferences. If you use the Celeri Service, Celeri may also collect your image (e.g., selfies, images within videos and those in your government-issued identification).
• Account Information, including username, account credentials or one-time passcodes, and the products and services you are interested in, have purchased, or have otherwise used.
• Payment Information, including payment card information, billing address, and other financial information (such as routing and account number). Celeri may also collect pay stubs from you. Please note that we use a third-party payment provider to process payments made to us by consumers. When you are asked to provide payment card information to subscribe to a part of the Services, you will be presented with and asked to agree to the terms and conditions and privacy policy of our payment provider.
• Bank Account Information, including your rental payment information. In order to subscribe to Esusu’s Rent Reporting Service, you may be required to grant us access through our third-party processor to certain accounts that you maintain online with third-party financial institutions (“Bank Accounts”) in order to enable us to identify your rent payments and display them to you for verification on the Esusu Platform. When you are asked to provide access to your Bank Accounts when you subscribe to Esusu’s Rent Reporting Service, you will be presented with and asked to agree to the terms and conditions and privacy policy of our third-party processor. Celeri may also collect bank statements from you.
• Credit-Related Information, including Social Security number, financial and health insurance information, rental history information, employment history information, credit score, credit history, and any additional credit-related information that you might provide to us to provide the Services.
• Other Demographic Information, including race, gender, age, marital status, and veteran status.
• Feedback and Support Information, including the contents of custom messages sent through forms, chat platforms, including our online live chat, Chatbots, or other automated chat functions, email addresses, or through other contact methods we make available, as well as recordings of calls with us. We may collect recordings of your interactions with our support teams for quality assurance or training purposes.
• Any Additional Information You Choose to Provide to Us, including other documents you may provide to us and messages in connection with your communications with us.
As you access and otherwise navigate through any of our Platforms or otherwise use our Services, we and third parties may use automatic data collection technologies to collect certain information about your device, browsing actions, and patterns. We and third parties typically collect this information through the use of a variety of our own and such third parties’ automatic data collection technologies, including (i) cookies and (ii) other similar technologies, such as pixels, SDKs, APIs, location-identifying technologies, and logging technologies, in each case, for our or such third-parties’ purposes. Information collected automatically about you may be combined with other information collected directly from you or received from other sources. This information may include:
• Device Data, including internet protocol (IP) address, operating system, device type and version, browser type and version, browser id, the URL entered, the referring page, date/time of visit, other user agent string data, the time spent on each Platform, and any errors that may occur during the visit to each Platform. Device data may overlap with the other categories of data listed below.
• Analytics/Usage Data, including the path taken to each Platform, and when exiting such Platform, usage and activity on or in connection with such Platform (e.g., pages visited, links clicked, videos watched), metrics on how many emails we send are actually opened and which attachments or links are opened, clicked, or viewed (such as via pixels, as described further below). We may also use third-party tools to collect information you provide to us or information about how you use each Platform, including mouse movements, scrolling, clicks, and keystroke activity on such Platform and other browsing, search, or purchasing behavior. These tools may also record information you enter when you interact with each Service or engage in chat or other features through such Service.
• Location Data, including geographic location we or our third-party providers may collect, such as via IP address or permissions within the app operating system or browser functionality.
• Advertising/Advertising Measurement Data, including data associated with your view of, or your clicks on, advertisements served on each Service, cookie IDs or other digital or proprietary identifiers (e.g., iOS IDFA, Android AAID) assigned to such device, and device metadata, analytics/usage data, and location data described above, in each case, for purposes of serving advertising (personalized or otherwise) or facilitating advertising measurement/attribution to better optimize or otherwise understand the effectiveness of ad campaigns.
We may receive information about you from third parties and combine this information with other data we collect. This information may include:
• Affiliates: Information about you from Esusu’s corporate affiliates (entities that control, are controlled by, or are under common control with Esusu), including Celeri.
• Service Providers and Business Partners: Information about you that is shared with us by third-party service providers who perform services on our behalf, such as email marketing providers, analytics providers, measurement providers, and other business partners (e.g., adtech platforms), in connection with the facilitation of the Services or for the advertising of our or third-party services and products or measurement of such advertising’s effectiveness.
• Information Providers: Data from third-party information providers, including nonaffiliated third parties and the Bureaus, used to verify, correct, or supplement other information we collect.
• Advertisers, Influencers, and Publishers: We engage in advertising both on the Platforms and through third-party services. Advertisers, influencers, and publishers may share your information with us in connection with our advertising efforts. For example, we may obtain information about whether an advertisement on our services led to a successful engagement between you and a third-party advertiser or whether our advertisements led to a successful engagement on the Platforms.
• Social Media and Professional Networks: Information from your interactions with us on social media or professional networks, depending on your privacy settings with those platforms.Publicly Available Information: Data from publicly available sources, such as government records or public websites, to supplement the information we collect.
We use the information we collect for a variety of business purposes, aimed at providing, enhancing, and securing the Services, as well as meeting our legal obligations. Our primary uses include:
• To Fulfill Requests and Provide the Services: We use your information to respond to your inquiries, process transactions, and provide the Services. This includes managing your account, processing payments, and ensuring fulfillment of requests through the Services.
• For Security, Fraud Prevention and Risk Management: Your information helps us maintain the security and integrity of the Services by detecting, preventing, and responding to fraudulent activities, security incidents, and other harmful behaviors, or to otherwise manage risk such as activities in relation to underwriting. As part of the Celeri Service, Celeri also performs fraud prevention, identity verification, analysis on documentation submitted as part of rental applications for authenticity and signs of tampering, and confirmation of your verified status.
• To Comply with Legal and Regulatory Obligations: We may use your information when we determine, in our sole discretion, that the disclosure is necessary or authorized under applicable law, to respond to legal requests or court orders, and to protect our legal rights, including defending against legal claims.
• For Marketing and Communication: We may send you communications about new features, updates, sweepstakes, contests, products, and offers. We may also use your information to serve you ads about our products or other products or services we (or our advertising partners, such as other third-party brands/agencies) think you might find interesting, such as on the Services or on third-party properties (e.g., uploads of email addresses to ad platforms or use of cookies or other tracking technologies). We may also use individual or aggregate information about you to measure the effectiveness of, and inform, our and our third-party partners’ marketing and advertising campaigns more broadly (e.g., disclosure of your information to third-party ad partners for ad measurement/attribution purposes).
• As Described at the Time of Collection: We may use your information for other purposes that are disclosed to you at the time of collection or as otherwise permitted by applicable law.
• To Support and Improve the Services: We use your information to enhance the functionality, security, and user experience of the Services. This includes personalizing your experience by delivering relevant content, product recommendations, and targeted advertisements based on your interactions with the Services. We also analyze the information we collect to conduct research, testing, and analysis, which helps us develop new products and services and improve existing offerings.
• To Provide Generative AI Features: When you interact with our chatbots or other generative artificial intelligence (AI)-powered features of the Services, we may collect and use your information, including your inputs and messages, as well as other information related to you or the device used to access these services, to enhance and improve our generative AI features, underlying models, the Platforms, and the Services.
• For Other Lawful Business Purposes: We may use your information for various lawful business purposes, including soliciting feedback, creating anonymized or aggregated data, enforcing our Terms and Conditions, and any other purposes permitted by applicable law.
We may share your information in the following ways:
• With Affiliates: We may share your information among Esusu’s corporate affiliates, including Celeri, to streamline our services, support our operations, and enhance user experience.
• With Service Providers and Business Partners: We engage third-party service providers to perform various functions on our behalf, such as customer support, identity verification, fraud prevention, chatbots, generative AI, payment processing, data storage, marketing, analytics, and financial services. We may share information with data analytics providers who analyze usage and activity trends related to the Services, producing reports and offering suggestions for our customer and business strategy based on the personal and other information analyzed.
• With Credit Bureaus: If you use Esusu’s Rent Reporting Services, we disclose your information to national consumer reporting agencies (currently Equifax, Experian, and TransUnion, collectively the “Bureaus”). The Bureaus control how any data furnished to them is used. See each Bureau’s website for the terms and conditions of how they collect, store, manage, use, modify, disseminate and distribute such information. Once the information is transmitted by us to a Bureau, that Bureau will obtain an ownership interest in that data.
• With Ad Networks and Other Advertising Partners: We work with third-party ad networks and other advertising partners (e.g., adtech providers, agencies, brands, ad servers, SSPs/exchanges) to deliver, and measure the effectiveness of, advertising and personalized content on our services, on other websites and services, and across other devices. We may also use these partners to better understand or share user-level or aggregate demographics, interests, or identity for ads-related or other purposes.
• In Legal and Regulatory Situations: We may disclose your information as required by applicable law, to comply with legal processes, court orders or regulatory inquiries, to exercise our legal rights or defend against legal claims, to investigate, prevent, or take action regarding illegal activities, fraud, violations of our terms or other documentation, or to otherwise to protect our rights and safety and the rights and safety of others.
• In Corporate Transactions: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the transaction. Any subsequent use of your information by the acquiring entity will be in accordance with this Privacy Policy or other policy issued by the acquiring third party. We may also disclose your information to facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or other disposal of all or part of our business or assets, including as part of any due diligence or similar requests.
• With Your Consent or With Notice: We may share your information with third parties when you provide consent (whether implicit or explicit) for specific disclosures. This could include posting a testimonial on our website or sharing your information with partners for marketing purposes. Additionally, we may disclose your information when notice has been provided.
• Deidentified and Aggregated Information: We may share deidentified, anonymized, or aggregated data with third parties for research, analysis, or other business purposes.
Celeri uses third-party technology embedded in the Celeri Platform to collect and process biometric identifiers and biometric information (collectively, “Biometric Information”), such as retina or iris scans, fingerprints, voiceprints, or scans of hand or face geometry, for identity verification and fraud detection purposes. For example, this technology analyzes the images or videos that you provide in order to generate and otherwise process biometric information using Celeri’s machine-learning tools. This biometric information is stored and processed to complete identity verification and fraud detection checks on the Celeri Platform.IL Biometric Retention Schedule: For Illinois users (as applicable), Celeri will permanently destroy your biometric information no later than: (i) when the initial purpose of identity verification and fraud prevention has been satisfied or (ii) 3 years after your last interaction with Celeri.
You may control your information in the following ways:
• Email Communication Preferences: You may opt out from receiving certain correspondence by updating your notification settings within the Esusu Service, emailing
rentsupport@esusu.org or selecting to unsubscribe as may be provided in the applicable correspondence. However, you may still receive essential service-related communications necessary to your continued use of the Services, such as but not limited to account verification or essential service updates.
• Phone Communication Preferences: By enabling push notifications through the Platforms, you consent to receive automated push notifications. You may also choose to provide your separate consent to receive text messages on your mobile phone. These may include account updates, security alerts, promotional offers, and other relevant information. You can stop receiving push notifications from us by changing your preferences in your device’s notification settings menu or in the applicable service-specific application. Essential service-related messages will continue, as they are necessary for the ongoing use of our services. To stop receiving all text messages from us, reply STOP to any message. Please note we do not have any control over your device’s notifications settings and are not responsible if they do not function as intended.
• Targeted Advertising Self-Regulatory Opt-Outs: We may work with third-party partners to deliver targeted advertisements based on your interests (also known as “interest-based advertising”). To opt out of interest-based advertising, visit the Digital Advertising Alliance’s (DAA) opt-out page at
www.aboutads.info/choices or the Network Advertising Initiative’s (NAI) opt-out page at
www.networkadvertising.org/choices. Note that opting out of interest-based advertising will not stop you from seeing ads but the ads will no longer be tailored to your interests. Please note that when you opt out of receiving interest-based advertisements through one of these programs, this does not mean you will no longer see advertisements from us or on our Platforms. Instead, it means that the online ads you do see from relevant program participants should not be based on your interests. We are not responsible for the effectiveness of, or compliance with, any third parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, program participants may still use automatic data collection technologies to collect information about your use of our services, including for analytics and fraud prevention as well as any other purpose permitted under the applicable advertising industry program.
• Apple/Android: You can control whether we can collect your mobile advertising identifier for advertising through settings on your Apple and Android devices.
• Cookies: To manage cookies, an individual may have the ability to change their browser settings to (for example): (i) notify them when they receive a cookie, so the individual can choose whether or not to accept it; (ii) disable existing cookies; or (iii) automatically reject cookies (or certain types of cookies, such as cookies set by third parties). Note that similar controls may or may not exist for other tracking technologies, such as pixels, SDKs, and localStorage. Please check your device or browser settings and related documentation for more information. Further, note that restricting the use of these technologies might negatively impact an individual’s experience using the Platforms, as some features or offerings may be less personalized or may not work as otherwise intended. Depending on an individual’s device and operating system, the individual may not be able to delete or block all cookies or other tracking technologies described in this Privacy Policy. In addition, if an individual wants to reject cookies across all browsers and devices, the individual will need to do so on each browser and device they use. You may also have options within your email client to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our email and performed certain actions with respect to such emails (e.g., URL clickthroughs).
• Google Analytics: Google Analytics is one of the analytics providers we use and allows us to better understand how our customers interact with our services. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google’s website here:
www.google.com/policies/privacy/partners/. You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Add-On here:
https://tools.google.com/dlpage/gaoptout/.
• Account Deletion: You may request the deletion of your Esusu account under the Account Settings sections of the Esusu Platform or by contacting our support team via email at
rentsupport@esusu.org. For Celeri, you can contact
privacy@getceleri.com. Upon receiving your request, we will take steps to delete your account and your associated information in accordance with applicable law. Please note that certain of your information may be retained as required by applicable law for legal compliance, establishment, exercise, or defense of any actual or potential legal claims, internal record-keeping, or other legitimate business purposes.
• Do Not Track Features: The Services, including the Platforms, currently do not respond to “Do Not Track” signals or similar signals from browsers.
ADDITIONAL PROVISIONSInformation Security: We implement administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, disclosure, use, and modification. That said, no security system is impenetrable and we cannot guarantee the security of our systems. Thus, you assume some risk with regard to the security of information processed in connection with our Platform and Services.
• Third-Party Links: The Platforms may contain links to other sites and resources provided by unaffiliated third parties. These links are provided for your convenience only. This includes links contained in advertisements, including banner advertisements and sponsored links. We have no control over the contents of those sites or resources and accept no responsibility for them or for any loss or damage that may arise from your use of them. We do not review, approve, monitor, endorse, warrant, or make any representations with respect to third-party websites or resources, or their products or services. Links to such websites or resources do not imply any endorsement by us of such websites or resources or the content, products, or services available from such websites or resources. If you decide to access any of the third-party websites linked to the Platforms, you do so entirely at your own risk and subject to the terms and conditions of use for such websites.
• Children’s Privacy: The Services are not intended for anyone under 18 years of age. No one under age 18 may provide any personal information to or on the Platforms. If you are under 18, do not use the Services or provide any information on the Platforms through any of their features, register on the Platforms, make any purchases through the Platforms, use any of the interactive or public comment features of the Platforms, or provide any personal information about yourself to us. If we learn we have collected or received personal information from a person under 18 without parental consent, we will delete that information. If you believe we might have any information from or about a person under 18, please contact us at
privacy@esusu.org.
• Retention of Your Information: Esusu, and the Bureaus it provides rent payment history to, retain your information as reasonably necessary to fulfill the purposes outlined in this notice, unless a longer retention period is required or permitted by law. In many situations, we must retain all, or a portion, of your information to comply with legal obligations, resolve disputes, enforce our agreements, protect against fraudulent, deceptive, or illegal activity, or for another one of our business purposes.
• U.S. State Privacy Notice: Please see below or click here for additional region-specific U.S. privacy disclosures, including a description of the personal information rights made available to residents of certain states under applicable law.
For residents covered under the State Privacy Laws, this U.S. State Privacy Notice supplements the information contained in our Privacy Policy by providing additional information under such laws. The term “State Privacy Laws” means, as applicable, the U.S. state privacy laws that govern the processing of consumers’ personal information generally (e.g., the California Consumer Privacy Act (the “CCPA”), Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act, Virginia Consumer Data Protection Act), as opposed to sector-specific laws (e.g., GLBA, FCRA, state financial privacy laws).
Depending on your state of residency, you may exercise the following rights under the State Privacy Laws in relation to the personal information about you that we have collected about you (subject to certain limitations under such laws, such as exceptions in the State Privacy Laws, including exceptions for personal information used in consumer reporting or subject to the Fair Credit Reporting Act, or the inability to verify your identity)
The Right to AccessUnder the State Privacy Laws, you have the right to obtain confirmation regarding whether we are processing your personal information and to access that personal information and, in some cases, information about the third parties who may receive such personal information. You also have the right to access that personal information in a portable, readily usable format, unless not technically feasible to provide in such a format. Specifically with respect to the CCPA’s right to access, you have the right to request the following: (a) the specific pieces of personal information the business has collected about you and (b) the categories of personal information collected, the sources of collection, the business/commercial purpose for collecting or “selling/sharing” personal information, and the categories of third party to whom the business discloses personal information.
The Right to DeletionYou have the right to request the deletion of personal information we have collected from you, subject to certain exceptions under the State Privacy Laws.
The Right to CorrectionYou have the right to request that inaccuracies in your personal information be corrected, taking into account the nature of the personal information and the purposes of the processing of your personal information.
Opt-Out RightsUnder State Privacy Laws, you have the right to opt-out of “sales” and “shares” of personal information and “targeted advertising”.As further described in this Privacy Policy, we disclose the following personal information to our advertising/marketing and analytics partners (e.g., advertisers/agencies, publishers such as social media networks, customer analytics/intelligence platforms, adtech partners like exchanges, SSPs, and DSPs) for advertising and marketing purposes, including direct marketing: Identifiers, commercial information, geolocation data, and internet or other network information. To exercise any of these rights, please contact us via email at
privacy@esusu.org. Further:1. We do not have actual knowledge of “selling” or “sharing” personal information of consumers under sixteen (16) years of age.2. We do not engage in “profiling that results in legal or similarly significant effects,” as such is defined under State Privacy Laws.3. The following personal data elements we collect may be classified as “sensitive” under certain State Privacy Laws. However, we do not use such “sensitive” data elements in a manner that requires an opt-out.Government ID numbers, including Social Security number.Account log-in, financial account, debit card or credit card number in combination with any required security or access code, password or credentials allowing access to an account.Biometric data.Race, ethnicity or national origin.
To submit a request to exercise your right to access, deletion, or correction or to opt out of “sales,” “shares,” and “targeted advertising,” please email
privacy@esusu.org for assistance.
Unless otherwise prohibited by the State Privacy Laws, we may need to verify your identity and confirm your residency before processing your request. In order to verify your identity, we will generally either require the successful authentication of your account or the matching of sufficient information you provide us to the information we maintain about you in our systems. This process may require us to request additional personal information from you, including, but not limited to, your email address, phone number, or date of last transaction on the relevant Service.
In certain circumstances, we may decline a request to exercise the rights described above, particularly where we are unable to verify your identity or locate your information in our systems. If we cannot comply with a request, we will explain the reasons in our response.
You have the right to not receive “discriminatory” treatment for exercising the rights discussed in the table above. However, please note that if the exercise of these rights limits our ability to process personal information (such as in the case of a deletion request), we may no longer be able to provide you our products and services or engage with you in the same manner.Further, under certain State Privacy Laws, you may appeal our decision to not take action on your rights request. All appeals should be submitted by emailing
privacy@esusu.org, along with a copy of the decision that you are appealing.
In certain circumstances under the State Privacy Laws, you are permitted to use an authorized agent to submit requests on your behalf (using the mechanisms for submitting requests above), to the extent we can verify the authorized agent’s authority to act on your behalf.
For requests to access, delete, or correct personal information, we may require the following for verification purposes: (a) a power of attorney from you or your authorized agent that is valid under the laws of the applicable state where you reside; or (b) sufficient evidence to show that you have: (i) provided the authorized agent signed permission to act on your behalf; and (ii) verified your own identity directly with us or confirmed with us that you provided the authorized agent permission to submit the request on your behalf.
For requests to opt-out of “sales,” “shares,” or the processing of your personal information for “targeted advertising” under the State Privacy Laws, we may require a signed permission demonstrating your authorized agent has been authorized by you to act on your behalf.
Where we process “deidentified information” (as such term is defined under the State Privacy Laws) and are required to keep such information deidentified, we commit to maintain and use the information in deidentified form and will not attempt to reidentify the information, except in instances where necessary for determining whether the deidentification process we used satisfies the requirements under applicable law.
We may offer you financial incentives for the collection, sale, retention, and use of your personal information as permitted by the CCPA that can, without limitation, result in reasonably different prices, rates, or quality levels. The material aspects of any financial incentive will be explained and described in its program terms. Please note that participating in incentive programs is entirely optional, you will have to affirmatively opt-in to the program and you can opt-out of each program (i.e., terminate participation and forgo the ongoing incentives) prospectively by following the instructions in the applicable program description and terms. We may add or change incentive programs or their terms by posting notice on the program descriptions and terms linked to above, so check them regularly.
Each price or service difference related to the collection and use of personal information is based upon our reasonable, good-faith determination of the estimated value of such information to our business, such as by calculating the expense related to the offer, provision, or imposition of the financial incentive or price or service difference or revenue generation or expense related to the sale, collection, or retention of consumers’ personal information.
The following additional disclosures are part of the U.S. State Privacy Notice but apply only to residents covered under the CCPA.
In the last 12 months, please see the list below for the categories of personal information we have collected. Further, please see “How We Use Your Information” for the purposes for which such personal information is used.
• Identifiers, such as name, address, email, IP address, account name, and Social Security number.
• Customer records, such as contact details, rent payment history, financial and health insurance information, and other data protected by law.
• Protected classification characteristics, such as age, gender, race, marital status, and veteran status.
• Commercial information, such as records related to the products or services you have purchased, considered, or shown interest in, as well as payment instrument number, security code, and billing information.
• Internet / network information, such as data about your interactions with our websites, mobile applications, or advertisements, including browsing and search history.
• Geolocation data, such as location based on IP address. Sensory information, such as recordings of your interactions with our support teams for quality assurance or training purposes.Professional / employment information, such as employment history, job title, and performance evaluations.
• Sensitive personal data, such as government ID numbers like Social Security number; account log-in, financial account, debit card, or credit card number in combination with any required security code, access code, password, or credentials allowing access to an account; and race, ethnicity, or national origin, and biometric data.
• Other Personal Data, such as logs of your interactions with our customer support teams, AI-driven tools (such as chatbots or automated systems), or mobile applications, which may include emails and chat records.
In the past 12 months, we may have “sold” and “shared” the following categories of personal information with our advertising, marketing, and analytics partners for their services: identifiers, commercial information, geolocation data, and internet or other network information. You have the right to opt out of this practice by emailing
privacy@esusu.org.
If you have any questions or comments about this Privacy Policy, please contact us via email at
privacy@esusu.org.
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