Esusu + Lafayette Square

We have partnered with Lafayette Square to bring place-based analytics, technology consulting, and unique platform construction to our clients via Potomac X Lafayette Square. The interactive data platform provides deep socioeconomic insights about renters and communities at the state, county, zip code, and neighborhood level, offering a holistic approach to improving the renter and property financial health.

Potomac X Lafayette Square is:

Potomac X Lafayette Square is a platform offering place-based analytics that transform data into meaningful solutions to support Lafayette Square’s investments. This interactive SaaS data analytics platform, part of the Potomac product suite, provides deep insights into specific locations, including demographic, economic, and social data. By understanding the unique challenges of a region, state, city, or even zip code, Lafayette Square can identify investment opportunities and effectively support businesses and communities in those areas.

We utilize 800 data sets from 60 unique sources, offering real-time insights and high-quality data. Our data warehouse stores 45.6GB of information, including data on over 250,000 companies. Built to help Lafayette Square understand the communities of our portfolio companies, Place-Based Analytics analyzes key socioeconomic challenges affecting middle-market businesses and employees, such as low recruitment and retention of labor (particularly frontline workers), uneven uptake of traditional workplace benefits, and the impact of inflation on employees, especially those with low-to-moderate incomes.

Designed to create more equitable outcomes, Potomac X Lafayette Square helps businesses identify strategic opportunities to strengthen their workforce while revitalizing local economies. Additionally, Potomac X Lafayette Square supports external clients with customized place-based analytics, investment portfolio management, technology consulting, and unique data platform construction.